Partially Addressed Mail

Partially Addressed Mail is for advertisers prospecting to new customers. Instead of addressing a mailing item to an individual prospective customer, the mail item will be addressed to the household. By addressing mailing items in this way, it enables customer acquisition without the use of personal data about recipients, by targeting households using geo-demographics at postcode level (c.15 households).

The new service is similar to our Advertising Mail service but has the following features:

  • Lower postage costs - We appreciate that when using Partially Addressed, response rates may not be as high as advertisers would receive from personalised, cold list mailings. Therefore, we have set the prices of the Partially Addressed Mail service lower than the Advertising Mail service, at 4p per item less for letters and 2p per item less for large letters.
  • Significantly reduced data costs - As you do not need to purchase personal data, you can typically save up to 5-10p/item on average over a cold list mailing
  • Estimated 30% more reach - For the same budget spend, you can communicate with 30% more households in one mailing than with a personalised, cold list mailing.
  • Minimum 10,000 items per mailing and requirement to mail all households within each targeted postcode removing personal addresses, existing customers and suppressed customers.